What do we do:

Product marketing 

The key functions of product marketing are:

  • Product knowledge - build product knowledge and awareness, internally and externally
  • Sales enablement - help sales team do their job by developing product collateral, demos and other information to close more sales
  • Competitive analysis - build, maintain and disseminate knowledge of our competition
  • Product launches - launch products into the market - make sure that all internal teams are enabled with information and training to do their jobs
  • Product roadmap - work cooperatively with the products team on product roadmap and launches
  • Thought leadership - build thought leadership for the company through blogs, industry events, webinars and articles

Marketing communications

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Event management

We attend the following national conventions each year:

In addition, we also attend a number of smaller, regional events each year including TAMIO, CAPIO and others.