Vision Insight
Home MenuMarketing Collateral
One Sheets
One Sheets are external marketing collateral that contains the highlights of a product or service on a single page:
- Vision Datasheet
- Vision + Granicus
- Transact
- Transact (visionLive Plus)
- Content Strategy & Accessibility
- visionLive Value
- visionLive Hosting
- visionLive 2015 Enhancements
- visionSocial
- visionSearch
- visionMobile Designer
- Content Strategy
- Content Strategy Checklist
- Intranet
- Digital Accessibility Checklist
- visionLive New Dashboard Overview
- Building a Successful Marketing Campaign
- User-friendliness Checklist
- Why is Usability Important?
- Redesign Services
Competition
Battlecards
Pre-sales
- Example RFP
- Component Feature Descriptions
- Proposal Template
- Free Redesign Introduction
Case Studies
Case studies are two page write-ups of how our customers have used our technology to solve issues in their community:
- Raymore, MO: Analytical Community-Driven Approach Transforms Raymore, Missouri Website
- Santa Clara, CA: Vision-Powered Website Helps Santa Clara Put Community First
- San Marcos, CA: Website Redesign Reduces Page Count by 97% While Boosting Engagement and Satisfaction
- Glendale, CA: City Website Proves Central to Rumor Control and Citizen Engagement
- Grand Forks, ND: Residents Fall in Love with Online Leaf Collection Map
- Longmont, CO: Website Overhaul Boosts Citizen Engagement 80%
- Lacombe, AB: City's Website is Integral to "Imagine Lacombe" Sustainability Plan
eBooks
eBooks are marketing materials that we created to use for lead generation. They contain high level information and are meant to entice a prospect into a deeper conversation with us:
General Topics
- 5 Things to Consider When Planning a Website Redesign
- 5 Decisions that Make (or Break) the Success of Your Website
- What's Next in Digital Communications Survey Report
- Understanding CS, UX and UID
Content Strategy
- Content Strategy Checklist
- Hands-On Guide to Content Strategy
- Content Strategy: A Guide for Local Leaders
Website Analytics
Social Media
Accessibility
Google Sheets and Maps
This section summarizes several Google Sheets and Maps with recent website launches, customer list and competition maps:
- Website Launches - list of recent website launches and when shared in social media
- Vision Customer List - list exported from Salesforce.com in August 2016
- Vision and Competitor Map - Google map as of August 2016 (Vision, CivicPlus, Civica, Revize and CivicLive)
Infographics
Infographics are another piece of marketing collateral used in our lead generation process:
Whitepapers
Whitepapers are longer versions of information that may have already been shared in a blog post or in a One Sheet:
Talking Points
Talking Points are internal documents that provide detailed information a product feature including marketing positioning and discussion of how we compare to our competitors. These documents should not be shared externally:
Internal Presentation Slides
Innovation Academy Presentations
The Marketing team held an Innovation Academy in Mesa, Arizona on May 20, 2016.
Here are copies of the presentations: