Vision Insight
Home MenuSantee, CA
Agency – Santee, CA
Interviewee – Bill Maertz, Director of Community Services
Interview Date – 7/18/16
Outcome – Won
Proposal Bid – $47,030
Proposal - originally dated March 31, 2016
Background
- Santee is a current customer on version 4 and their site had not been updated for more than 10 years due to budgetary constraints
- Being the incumbent for Vision meant that we were actually playing from behind because our name was associated with their old out-of-date website even though there were no issues with the what we had done
- They prepared an RFP and received 16 proposals, 8 of them were moved on to next level
- The city wanted a user friendly site that incorporated better branding for the community
- A panel of 4 people (Bill, assistant city manager, IT, Bill's analyst) narrowed the field down to CivicLive, CivicPlus and Vision who were invited in for demo and interview
- All vendors presented in person - CivicLive had technical issues during their presentation and didn't come off very well,
- They didn't have a formal scoring process, but came to a consensus with the team
Why did we win?
- They liked the visual impact of our sites and we had recent, relevant and local experience
- Another strength was that they also liked our usability approach with heatmapping and analytics
- Their acting city manager was at San Marcos when they updated their website which helped in our favor too
- They liked the WeHo and Reno webistes and talked to all of the references in our proposal (Lemon Grove, San Marcos, Glendale, Manhattan Beach, etc.)
- Reed did a very good job with the proposal and presentation
- They had confidence in us as a long-term partner and want to evolve with us
What could we improve?
- The panel didn't like our pricing structure and they likened it to dealing with their cable provider (Time Warner) in terms of being nickel-and-dimed; they said menu items were a little complicated
- Reed was not as confident with discussing some of the items in the proposal, but he was always able to come back with a quick answer when he didn't know something
Other points
- All vendors came in about the same price point - $48k to $55k - which was under their budget of $80,000
- With their cost savings, they will be able to pay for 3 years of maintenance without having to use current operating funds
- They will likely have a change order to get the custom mobile homepage (like WeHo)
- CivicLive includes everything in their base proposal instead of a la carte
Takeaways
- We can win against CivicLive and CivicPlus, even when coming from behind
- Our usability/UX message resonates
- Having nearby and fresh references is a plus