A critical part of developing a useful, customer-focused website is evaluating and editing the content that exists on a website today. Total page migration shouldn’t be the goal; rather, keeping the information that is important to the client's customer and delivering it in a way that is easily understood should be.

Our Content Strategy Consultation provides a highly-customized approach to understanding our client's customer and evaluating on-line processes. This unique, one of a kind service offering will help the client discover the best way to approach their content. In addition, it will encourage and inspire internal departments by providing a unique, hands-on learning experience led by an experienced Government Content Strategy Expert empowering your staff to look at your website content through the client's customers’ lens. The end result is less pages to manage, a higher
satisfaction rate from their customers, and the knowledge and training to write and publish better web content.

Included services:

• Content development and migration best practices handout
• Website content best practices handout
• Website persona template
• Communicating with your audience template
• Task process evaluation template
• Writing for the web textbook
• Scheduled follow up consultation (1 hour via web)
• Personalized content strategy training (1 day on-site for up to 10 people per session; Two, 4-hour sessions)
• Analytics report
• Customized plain language training

Resources:

• Content Strategy eBook
• Content Strategy - Internal Talking Points