To avoid SiteImprove counting every possible widget filter permutation as a separate page, the following list of exclusions needs to be added to the account.

*/advanced-components/*
*/feedback*
*/_gfx/*
*/*.css*
*/ftp/*
*/*.js*
*&ftitle=*
*ComponentArtScript*
*/*.ico*
*&returnURL*
*/WebResource*
*/search.aspx*
*item-*
*ascn*
*PhotoID*
*sortn*
*.js
*-alpha-*
/-selectview
/-selcat
/-seldept
/-curm
/-cury
/-seltag
*toggle=all*
*toggle-all*
*npage=*
*arch=*
*?backlist*

This is an account level feature, only account owners can update it. Here is the link on how to add it:
https://www.screencast.com/t/fpeZNJr0LC